Published on 23rd April 2018 in Sales Skills
The importance of the human touch
We live in an increasingly digital world where shopping can be done in a click. It’s essential to give people a reason to visit a retail store and the big draw is the welcome and experience. Frontline colleagues need to make an emotional connection with customers. ‘Can I help you ?’ does not cut it any more.
Make a better connection
You need to make a better connection with your prospective customers. It goes without saying that “How can I help you?” is a closed-ended question – one that can only elicit a yes or no answer. And when it comes to parting with money, people are inclined, by default, to say “no”.
Here’s a list of 25 sales questions for various customer engagements. Please note that brackets indicate where you should fill in the blanks with whatever works for your job and company. This is a pick and mix list and you can take whatever works for your situation
Remember: Be an Active Listener
1. Pay Attention
Give the speaker your undivided attention, and acknowledge the message.
2. Show That You’re Listening Use your own body language and gestures to convey your attention.
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